As the organizer of the Kurentovanje, the Public Institute Ptuj implements the following sustainable goals as part of the festival:
- promoting the use of TravelAR Slovenia - Ptuj, an interactive digital mobile application that presents the kurent and its rituals
- encouraging sustainable mobility by travelling to Ptuj by train
- including vulnerable groups in the festival by selling kurent-themed souvenirs hand-made by Sonček, the Union of Societies for Cerebral Palsy of Slovenia